SEO is the backbone of every successful business out there, and the reason being simple – the more you get found for relevant keywords and or phrases by people (ideally your ICP - Ideal Customer Profile) who are looking for a solution like yours the more business you will get. So, if you're in search for the TOP SEO tools that can help you increase your SERP (Search Engine Results Page) rankings, get trends and suggestions for new keywords, and follow the best SEO practices to rank higher on Google, this blog post is a MUST read for you! See, SEO is here to stay, and with so many changes to both the marketing space and the Google algorithm, marketers and other professionals within this field must stay updated with all the new SEO trends and tools that will help them to outrank their competitors and gain more visibility in 2024 and beyond.
After over a decade in Marketing I know the struggle's real and that’s exactly why I have decided to take the experience, errors and trials I gathered over the years and put it into this blog post and share this valuable information about the 12 TOP SEO tools you should use, and how using those will help in increasing your company’s bottom line revenue by essentially winning more 'ready to buy' leads using a modern organic marketing approach.
Here's an overview of the BEST SEO tools in 2024:
8. Screaming Frog
10. SE Ranking
Having an essential part in your Martech Stack, SEO tools falls under marketing, but now we can see it goes another direction and falls under marketing automation since many of the new tools are already powered by different automation features and AI capabilities.
Let’s take a closer look at why you should be using SEO tools to increase your bottom line revenue and your web brand presence.
What are SEO tools?
SEO (Search Engine Optimization) tools are platforms that unify all sets of data related to your online property which presents your current website metrics, suggestions for improvement, your domain and website backlinks, competitors analysis, and some other helpful metrics that can help you to constantly monitor and improve your website's performance.
The widely used, and best SEO tools are helping you to discover new ways to spread the word about your brand with the right keywords for you to rank and get found by prospective buyers while those are searching for specific online queries. Here's what I mean; Let's say you run an e-commerce website that sell T-shirts. You'd probably would want to rank for the following keywords that have high buyer intent and will result in more sales for your online store, such as: Best T-shirt store, affordable T-shirts, unique T-shirts. Well, you got the idea, but this one is obvious. The extra edge you'll get from using a top-notch SEO tool is that the tool will have the ability to suggest and recommend you with long tail keywords and trends before it will be hard to rank for them. So for example: Best and unique T-shirts for parties. See, these long tail keywords might be very relevant and with high intent for your online T-shirt store and that's just one example of how you can discover long tail keywords and trends and dominate the SERP (Search Engine Results Page) and take the first step to ranking before your competition does.
How to use SEO tools to grow revenue?
Having the right SEO tool in place will help you to see where you’re ranking, where your competitors invest their most efforts, and what you should be improving in order to rank higher for your desired keywords.
Most of the SEO tools nowadays, provide information on backlinks and keywords as well as insights on what is currently trending, the search volume, and the geographic search area.
Another great reason for using an SEO tool is that it cuts time and cost in half instead of conducting a manual SEO website check while delivering the same (or better) quality of results. Most of the SEO tools today automate this process completely, pulling a range of information into a comprehensive report. You can easily generate these reports for yourself, your team, and your upper management board of executives without the need to use a data visualization platform.
But the best thing about SEO tools is their ability to show and connect SEO spend and efforts to marketing and bottom line revenue. Any marketer or SEO specialist can easily present an increase in traffic but also in sales. SEO tools make it super evident what’s working and what isn’t.
The reporting options in various platforms allow marketers to generate custom reports to observe and present. Showcase KPIs, highlight the work they have done, and even add a summary of what the data means for non-marketers. The whole idea is to showcase how many leads or how much revenue has been generated by the overall or periodic SEO investment and connect this to your marketing efforts.
All in all, using a proper SEO tools that can give you recommendations and help projecting your website most trending keywords can help you soar revenues to new heights.
Top 12 SEO tools in 2024 to help you hit your revenue goals
Now that we have a better understanding on what SEO tools are, and what are the benefits of using SEO tools to increase bottom line revenue in the organic space, let’s dive in and explore the the top vendors within this category.
Ahrefs is widely used to analyze a website’s link profile, keyword rankings, and SEO health. You can also use Ahrefs to conduct keyword research for Google, YouTube, and Amazon. And many people use Ahrefs to find content that’s performed well (in terms of social shares and/or links) on a given topic.
Detailed keyword analysis: Ahrefs offers in-depth insights and suggestions for finding low-competition keywords.
Backlink management: A standout feature that allows exploring backlink profiles and monitoring competitors’ strategies.
Competitive analysis: Provides insights into competitors’ SEO strategies, including organic keywords and backlink profiles.
On-page SEO analysis: Tools to analyze and optimize website’s on-page SEO, identifying technical issues and improvement recommendations.
Brand mentions: Monitorsonline mentions of a brand or relevant keywords, enabling engagement with the audience effectively.
Price: Ahrefs is relatively expensive, which can be a limiting factor for those with tight budgets.
Complexity for beginners: Its wide range of features can be overwhelming for new users, requiring time and effort to fully grasp its functionalities.
Ahrefs offers a 7-day trial for $7, allowing users to explore its features before committing to a subscription.
Lite plan: Starts from $99 per month
Standard plan: Starts from $179 per month
Advanced plan: Starts from $399 per month
Agency plan: Starts from $999 per month
Annual billing offers savings, with the Enterprise plan costing $9,990 per year!
SEMrush is a leading SEO platform which is unique in its reporting capabilities and ease of use of its dashboard. SEMrush collects and analyzes search engine results pages (SERPs) information using proprietary algorithms that have been developed and optimized over the years. The keywords in each of their global databases are all scheduled for a refresh on its rankings data every month, making your data fresh and relevant.
Keyword research: SEMrush is renowned for its keyword research capabilities. It offers a wide array of tools, including the Keyword Magic Tool, which is useful for identifying high-volume, low-competition keywords.
Competitive analysis: The platform provides in-depth insights into competitors' online search strategies. This includes analysis of organic and paid search tactics, and comparison of keyword performance.
Local SEO: SEMrush offers tools for optimizing local market presence, including listing management and local ranking reports.
Link building: The tool facilitates backlink analysis and auditing. It helps identify toxic backlinks and discover new link-building opportunities.
On-page SEO checker: Provides recommendations for on-page SEO improvements, and allows benchmarking against competitors and identifying SERP feature opportunities.
Learning curve: The extensive range of features can be overwhelming for beginners, which may make it challenging to effectively navigate and utilize the platform.
Search limits: SEMrush primarily focuses on Google, which limits insights into other search engines.
Cost: While offering a robust suite of tools, SEMrush can be expensive for individuals or small businesses, especially when additional users or features are needed.
SEMrush offers a 7-day free trial for new users, allowing them to test its features before committing to a paid plan.
Pro plan: Priced at $99.95/month, this plan is suitable for freelancers, startups, and in-house marketers with limited budgets.
Guru plan: At $199.95/month, this plan is ideal for growing marketing agencies and small to medium businesses.
Business plan: Priced at $399.95/month, this plan is designed for large agencies and businesses with extensive web presence needs.
Enterprise plan: Custom pricing is available on request.
Annual subscriptions offer a cost-saving compared to monthly billing.
Moz is an all in one tool that helps businesses manage numerous aspects of their SEO campaign. It’s a great tool to use in addition to Google Analytics. Moz helps you better understand your audience. When visitors come to your site, you gain insight into traffic sources and mediums and much more.
Site audit and diagnostics: Moz pro crawls websites to identify potential issues that could affect search engine rankings.
Site recommendations: Offers suggestions for improving site structure and SEO tasks.
Task management: Users can track and manage SEO-related tasks.
Multi-domain support: Useful for SEO agencies, allowing tracking of multiple domains.
Integration with web analytics tools: Integrates well with tools like Google Analytics and Adobe Analytics.
Local SEO: Moz pro's capabilities in optimizing websites for local searches are rated lower compared to other features.
Social SEO: The tool's effectiveness in tracking social mentions and backlinks impacting SEO is also not as highly rated.
Mobile SEO: Moz pro provides mobile SEO optimization but it's not as robust as some other features.
Moz pro offers a 30-day free trial, giving users ample time to explore its features.
Moz pro's pricing starts at $99 per month for the standard plan, which supports 3 campaigns, 300 keywords, and 100,000 crawled pages. The medium, large, and premium plans, priced at $179, $299, and $599 per month respectively, offer more coverage in terms of keywords, crawled pages, and include white-label reporting for larger agencies.
Moz pro is a comprehensive SEO platform designed to track all aspects of inbound marketing performance. Its broad toolset includes rank tracking, link opportunities, site audits, keyword analysis, content grading, and more. The platform is particularly praised for its keyword analysis and SERP ranking tracking capabilities. It is suitable for a wide range of users, from small businesses to large enterprises.
SpyFu is a keyword research and competitive intelligence tool that is used by marketers worldwide to improve their performance in online search. More specifically, SpyFu can be used to identify the most profitable search terms in your competitors’ paid and organic search campaigns.
Comprehensive competitive analysis: Spyfu allows for in-depth comparison of your website’s position with competitors in areas like backlinks, SERP position, paid vs. organic keywords, etc.
Keyword research and tracking: It offers robust keyword research and tracking tools, aiding in text ad and display ad research.
Backlink searches and exports: Spyfu helps in identifying and analyzing backlinks for both your site and your competitors'.
Historical data access: Access to historical data, particularly for PPC and SEO campaigns, is a significant advantage.
AdWords advisor reports: Provides reports that can guide users on optimizing their AdWords campaigns.
Inaccuracy in data: Some users have reported inconsistencies in the accuracy of data for competitor analysis.
Backlink analysis limitations: The tool’s backlink analysis is not as intuitive or comprehensive as some of its competitors.
Keyword database concerns: The keyword database may be considered weaker compared to other similar tools.
There's no free trial on SpyFu. Instead, you can use the free version to check out which allowing users to test the platform before committing to a paid plan.
Basic plan: Priced at $39/month, suitable for individuals or small businesses.
Professional plan: Costs $79/month, offering more extensive features including API access.
Team plan: At $299/month, this plan is tailored for larger teams requiring more extensive tracking and reporting.
Spyfu is a well-rounded tool for SEO and PPC research, focusing on competitive intelligence. It is particularly strong in its competitive analysis capabilities, offering insights into competitor strategies and aiding in crafting effective marketing campaigns. While it excels in many areas, users should be aware of some of its limitations, particularly regarding backlink analysis and data accuracy.
Ubersuggest is a free online tool created by the SEO guru Neil Patel, which will help you generate keyword ideas to improve and expand your content marketing strategy. Whether you’re writing blog posts or trying to emulate your competitor’s success, UberSuggest has the tools to help you on your way.
Domain overview: Enables monitoring of competitors' keywords and backlinks.
Top SEO pages reporting: Provides reports on top-performing web pages and their traffic metrics.
Keyword suggestions tool: Assists in finding relevant keywords for SEO strategies.
Site audit: Identifies and advises on fixing website errors.
Rank tracking: Monitors website and keyword performance over time.
Backlink analysis: Tracks existing backlinks and surfaces backlink opportunities.
Limited basic plan: Restricts the number of websites you can track with the basic plan.
Slow report generation: Creating multiple reports simultaneously can be time-consuming.
Limited social media data: Only provides incoming traffic data from Facebook and Pinterest.
Limited search volume trends: Shows keyword search volume trends only for the last 12 months.
No affiliate program: Ubersuggest does not offer an affiliate program.
Free Chrome extension: Offers access to many features including keyword analysis.
Business plan: $20/month, suitable for small to medium-sized businesses managing 4-7 websites.
Enterprise/Agency plan: $40/month, for larger businesses/agencies managing 8+ websites.
Lifetime access: One-time fees for lifetime access are available at $120 for Individual, $200 for Business, and $400 for Enterprise/Agency plans.
7-Day trial: Available for all plans to test the platform's features.
Ubersuggest is a versatile SEO tool useful for various aspects of SEO, including keyword research, site audits, and competitor analysis. Its ability to provide a comprehensive overview of both your and your competitors' SEO performance makes it a valuable tool for businesses looking to enhance their online presence. However, its limitations in social media data and the basic plan may require users to consider upgrading to more comprehensive plans for extensive use.
Majestic SEO is an SEO software tool that specializes in link analysis. So just like Ahrefs, SEMrush or Moz, Majestic is all about backlinks. In other words: Majestic isn’t an all-in-one tool that does keyword research, SEO site audits and on-page SEO analysis. It’s 100% focused on backlinks. Majestic is renowned for its trust-flow metric which is giving website admins the indication of their website and domain trust flow.
Link intelligence data: Majestic provides trust flow, citation flow, visibility flow, and flow metric scores, essential for understanding backlink quality and profile.
Competitive analysis: It analyzes your website’s position compared to competitors, focusing on aspects like backlinks and SERP positions.
Site audit and diagnostics: The tool crawls websites to identify potential SEO issues and offers recommendations for improvements.
Task management: Enables tracking and managing SEO-related tasks.
Multi-domain support and integration with web analytics tools: Useful for SEO agencies and integrates well with tools like Google Analytics.
Limited user accounts: The Pro and Lite packages are limited to a single user account.
Limitations in the basic plan: The Historic Index tool is not included in the basic plan.
API for developers sometimes inaccurate: The API may not always provide accurate data, especially for developers and large companies.
Backlink history sometimes incomplete: While tracking backlink history, some links might be missing.
Lite plan: Starting at $49.99 per month, suitable for smaller business groups.
Pro plan: $99.99 per month, offering unlimited features from the Lite plan plus custom reports, email alerts, and more.
API plan: $399 per month, includes features from both Lite and Pro plans with full API and custom monthly data.
Majestic is renowned for its robust link intelligence capabilities and detailed competitive analysis. It's particularly useful for SEO professionals and marketing agencies. However, its limitations in the basic plan and occasional inaccuracies in data should be considered when choosing this tool.
SEOquake is a free plugin for your browser that provides you with organic search data at the click of a button. Along with organic research data, SEOquake provides other useful tools including an SEO Audit, Keyword Density report, Internal/External Link analysis and even social metrics.
Page SEO audit: SEOQuake provides an in-depth analysis of web pages, highlighting areas that need improvement such as title, meta-description, and URL compliance with mobile devices.
Keyword density report: It offers a detailed breakdown of keyword density on web pages, including the location of keywords (like Title, H1, Meta description), frequency, and significance.
Internal and external links analysis: The tool generates reports on internal and external links on a web page, including link texts and associated parameters.
URL and domain comparison: SEOQuake allows comparison of URLs and domains, useful in benchmarking against competitors, and can compare over 15 URLs simultaneously.
Vast data sources integration: It integrates with various data sources like Semrush, Alexa, and Google rank, providing a wide range of SEO data.
Complex interface: Some users may find the tool's interface sleek but difficult to understand and navigate.
Limited analysis and guidance: SEOQuake mainly highlights and scores analyses and keyword densities but does not provide explicit improvement recommendations.
Data management issues: Users have reported difficulties in exporting data to excel and in managing the segregation of links and data effectively.
SEOQuake is a free browser extension, making it an accessible tool for various users. However, for some in-depth data, it redirects to the SEMrush website, where a subscription might be required for comprehensive access.
Usage and installation:
SEOQuake is compatible with multiple browsers including Google Chrome, Firefox, Opera, and Safari, and it's also efficient for both Android and iPhone/iPad. Installation is straightforward through browser extension stores or the official SEOQuake website.
SEOQuake is particularly beneficial for social media managers, SEO professionals, and those looking to enhance their website's ranking in SERPs. Its ease of installation and compatibility with various browsers make it a versatile tool for diverse SEO tasks.
The Screaming Frog SEO Spider is a website crawler developed by Screaming Frog SEO agency in the United Kingdom. It helps you improve onsite SEO, by extracting data & auditing for common SEO issues. Download & crawl 500 URLs for free, or buy a license to remove the limit & access advanced features.
Comprehensive site audit and diagnostics: Screaming Frog is highly effective at crawling websites to identify technical SEO errors, offering detailed insights into site health.
Competitive analysis: It enables the comparison of your website's position with competitors in areas like backlinks and SERP position.
Multi-domain support and integration: Useful for SEO agencies, this tool supports tracking multiple domains and integrates with web analytics tools like Google Analytics.
Global SEO: Screaming Frog is adept at handling SEO for non-U.S.-based search engines and supports multiple languages.
Technical features: The tool offers a range of technical capabilities like error detection, redirects management, external link analysis, security audits, duplicate content identification, and more.
Resource intensive: Screaming Frog can be slow on less powerful computers and is known to be a bit of a resource hog.
Complex user interface: The interface and metrics can be challenging to understand, especially for beginners, and it lacks in-built guidance on functionalities.
Stability issues for large websites: Crawling larger websites can be time-consuming and less stable, requiring a slower approach to accurately retrieve all data.
Free version: Limited to crawling 500 URLs with basic features.
Paid version: Priced at $259 per year, it offers unlimited crawling and access to advanced features such as custom extraction, Google Analytics integration, and more.
Bulk discounts: Discounts are available for purchasing multiple licenses at a time.
Screaming Frog is widely appreciated for its in-depth site crawling and analysis capabilities, making it a go-to tool for technical SEO audits. However, its resource intensity and complex interface might pose challenges for less experienced users or those using less powerful computers.
Serpstat is an all-in-one search tool used by marketers. The software’s core features include keyword research, backlink analysis, rank tracking, and site auditing. These are the same basic features offered by its competitors like Ahrefs and SEMrush but what sets Serpstat apart is its easy to understand onboarding for newbies and their pricing plans which are a bit less expensive from their competitors.
Competitor analysis: Serpstat provides detailed insights into your competitors' strategies, including their traffic sources and ranking gaps.
Keyword research: It offers extensive keyword data such as search volume, keyword difficulty, CPC, and PPC competition. The tool also includes related keywords and question-based keywords for content planning.
Backlink analysis: This feature gives comprehensive data on backlink profiles, including new and lost backlinks, anchor text, and top pages.
Rank tracker: Allows you to track keyword positions and displays changes based on your chosen schedule.
Site audit: Performs thorough site audits, highlighting issues and offering recommendations for fixing them.
Backlink metrics quality: The backlink metrics provided by Serpstat might not be as reliable as those from some other tools.
Customer support: There can be delays in customer support responses, especially for users in American time zones.
Learning curve: It might take some time to get accustomed to the platform, especially if you're used to other tools like Ahrefs or SEMRush.
Serpstat offers several plans:
Personal plans: Range from $15.20 to $239.20 per month when billed annually.
Business plans: Start from $499/month, going up to $2500/month, suitable for larger enterprises.
Free trial: Serpstat provides a free trial, allowing users to explore its features before committing to a paid plan.
Serpstat is known for its value, offering a range of tools at a more affordable price point compared to competitors like Semrush and Ahrefs. It's particularly noted for its strong keyword research and detailed SERP analysis capabilities, making it a viable choice for those seeking comprehensive SEO and content marketing tools.
SE Ranking is an SEO tool that aims to help marketers optimize a website or blog, aiming at a good positioning on the search engine results pages. SE Ranking is voted as a leading SEO software for business owners, agencies and SEO specialists. You can easily track your rankings, monitor competitors, spot technical errors, and much more.
Competitive research: SE Ranking offers robust features for analyzing competitors' websites. This includes insights on organic traffic, organic keywords, referring domains, top pages, and more, helping you to leverage competitors' strategies.
Backlink checker: This tool allows detailed backlink analysis, providing information on referring domains, linked pages, number of backlinks, and more.
Report builder: SE Ranking's report builder is efficient for creating visual reports which can be customized and exported, useful for both personal analysis and client presentations.
SEO tools: The platform includes a variety of SEO tools with the on-page SEO checker being a highlight. It allows for in-depth analysis of single pages, identifying issues and suggesting solutions for better ranking.
User interface: SE Ranking is known for its user-friendly interface, offering explanations of issues and how to fix them, making it accessible for even inexperienced users.
Backlink data accuracy: There might be some inaccuracies in the backlink numbers and a delay in seeing indexed backlinks.
Support limitations: While the support team is generally responsive, SE Ranking does not offer 24/7 support, which could be a downside for some users.
Daily ranking updates: For some plans, daily ranking updates are essential, and manual rechecks are limited to once per day.
Essential plan: $23.52/month, includes 250 keywords, website audit for 30,000 pages, backlink monitoring for 4,000 links, and more.
Pro plan: $52.32/month, offers 1,000 keywords, website audit for 150,000 pages, backlink monitoring for 20,000 links, among other features.
Business plan: $114.72/month, includes 2,500 keywords, website audit for 450,000 pages, backlink monitoring for 60,000 links, and additional features.
Free trial: SE Ranking offers a 14-day free trial, allowing users to test the platform before purchasing.
SE Ranking stands out for its affordability and the range of features it offers, making it a good choice for entrepreneurs and small businesses. It provides a comprehensive set of tools for SEO and marketing, with a focus on usability and efficiency
Think of Siteimprove as your one suite for improving your website through SEO, analytics, accessibility, data privacy, and content quality. Siteimprove is a full-featured, web-based tool that crawls websites and reports back on quality assurance issues such as broken links, potential misspellings and accessibility issues measured by the web content and accessibility guidelines.
Accessibility compliance checks: Siteimprove offers tools for ensuring website accessibility according to standards like WCAG 2.1, ADA, and Section 508.
SEO optimization tools: Includes keyword tracking, backlink analysis, and technical SEO audits.
Quality assurance for content: Features for detecting and fixing broken links and spelling errors, ensuring high content quality.
Performance monitoring and optimization: Provides tools for analyzing page speed and user experience, with suggestions for optimization.
Advanced website analytics: Offers customizable reports and dashboards for detailed insights into user behavior and website performance.
Integrations: Compatible with popular content management systems and other tools like Google Analytics and Google Search Console.
Pricing: The platform might be more expensive for smaller businesses or individuals.
Learning curve: New users to web optimization and analytics might find the platform has a learning curve.
Siteimprove provides custom pricing based on specific needs and requirements. For detailed pricing information, it's recommended to contact their sales team directly.
Siteimprove positions itself as a comprehensive platform covering a wide range of needs including accessibility, SEO, quality assurance, performance, and analytics. It's designed to be an all-in-one solution, offering a range of tools for improving websites in various aspects. However, the potential high pricing and the learning curve for new users are factors to consider
Ryte helps businesses and agencies optimize their website user experience with its state-of-the-art software products. Ryte is a comprehensive software for monitoring, analyzing and optimizing digital assets. With the three tools RYTE Website Success, RYTE Search Success and RYTE Content Success, Ryte creates the foundations for your marketing success.
Website audit tools: Ryte allows for the analysis of website performance on both desktop and mobile. It includes checks for Google Web Core Vital metrics and offers over 15 different configurations for website crawl customization.
Content optimization: It provides tools to identify underperforming keywords and CTRs, UX issues like duplicate content, readability problems, and missing alt tags for images. It also offers A/B testing for content and suggestions for improving written content.
Website carbon neutral program: This unique feature enables you to calculate and offset your website's carbon consumption.
In-house customer success managers: Ryte offers dedicated managers to assist users, along with regular training lessons.
Free tools: Includes a variety of free tools such as a structured data helper, a topic explorer, and a website checker.
Multi-project management and reporting tools: Facilitates managing and reporting across multiple projects.
Limited to Google data: Ryte primarily uses data from Google Search Console, which might limit users preferring insights from other tools.
Pricing: Might be a consideration for some users as it is a subscription-based model.
Ryte offers two main pricing plans, Enterprise and Partner, both of which require custom quotes. The Basic plan starts at $120 per month and includes 10,000 monthly sessions, 3 projects, and 3 users. A free version is available, and there is also a free trial option for testing the platform.
Ryte is an all-around website optimization tool that is particularly strong in SEO analysis and content optimization. While it offers a range of functionalities, it is most effective when used in conjunction with Google Search Console. Its focus on website performance analysis makes it a solid choice for those looking to improve their site's user experience and SEO effectiveness.
SEO and content marketing, expert tips on how to craft the perfect strategy for your product?
As you already managed to understand and kind of read between the lines, SEO and content marketing goes hand in hand. It’s like peanut butter and jelly, yogurt and granola, like bread and butter, like, CRM and Sales Engagement Software, well, you get the point. So how can you create a better, more SEO optimized content that your audience will love and Google will be proud enough to position it higher in SERP (Search Engine Results Page)? We’ve got some expert tips for you!
Most SEO experts believe that an ideal keyword density should be around 1-2%. In other words, it means the target keyword appears about one to two times per 100 words. At this rate, the keyword appears enough times to show search engines what the page is about without engaging in keyword stuffing. Make sure that each piece of your content is SEO optimized according to the keyword density applicable suggestions.
This important metric will tell you exactly what are your chances to rank for the desired keyword. It will also tell you what you need to do in order to get ranked, who are the major players who own or highly rank for this keyword and in some cases how much time it will take you and how much you will need to invest in order to get ranked for this keyword. The more search volume a keyword has, the harder your chances are to rank for it.
Page speed load time
Another crucial factor in SEO is page speed loading time. By using the different SEO tools we mentioned above you can quickly monitor issues with your website’s page loading time. In addition, you’ll get recommendations and things to do in order to improve your page speed loading times. Since page speed loading time is different for both Mobile and Desktop, the top software is showing results and insights for both.
Niche relevant do follow backlinks
Backlinks play a huge role in your SEO strategy and have a direct impact on your rankings in SERP (Search Engine Result Page), but how can you ensure that you’re getting the right backlinks, and how to track changes in positions? And why do all backlinks should be do-follow and coming from niche relevant websites? Here are some important things to look at:
Niche authority backlink should be do-follow coming from relevant articles, so if you’re selling T-shirts, make sure that the backlink is coming from a fashion, e-commerce, or any relevant clothing website.
Make sure that you index the backlinks using a premium indexing tool so search engines can pick them up and reward you in higher rankings.
Diverse your backlink profile, by that we mean, having a good mix of both do-follow and no-follow backlinks will look natural in the eyes of search engines so you won’t get penalized.
Asking the right questions within your content piece
Do you often ask common questions and provide the answer while writing your content? If you don’t – Start doing this! By asking common questions and answering them in the body of your article you’re showing search engines that you are well versed in the subject and that they can rely on your answer to help other users who are looking for this particular question. How to find these questions? Easy, just google the subject you’re writing about, and then you’ll get a suggestion box by Google that shows you what are the most common questions people are asking and the answers for these questions.
Under the hood
Rightfully, SEO tools are highly adopted by marketers and SEO specialists across the globe. Growing your brand by having a well-structured SEO plan in place shows that you’re very serious about your intentions and that you’re here to stay, since the SEO game takes time and resources. The time you invest in writing this perfect piece of content, building the niche relevant backlink, and waiting for Google to index and pick up the needed data to rank your page for your desired keyword takes time, that for ALL companies is a valuable resource. Thankfully we have some really good tools nowadays which allow us to monitor, predict, and justify our SEO spend with one main goal in mind, increasing our company’s bottom line revenue, brand presence, and becoming a niche authority. I really do hope that this article will help you in choosing your next SEO tool to skyrocket your revenues and take your brand to a whole new level.