SEO is the backbone of every successful business out there, and the reason being simple – the more you get found for relevant keywords or phrases by people who are looking for a solution like yours the more business you will get.
SEO is here to stay, and with so many changes to both the marketing space and the Google algorithm marketers and other professionals within this field must stay updated with all the new trends and tools that will help them to outrank their competitors and gain more visibility, and hot leads for their business. That’s exactly why our team of experts here at Tech Stack Crunch have gathered this valuable information about the 12 best SEO tools you should use and how using those will help in increasing your company’s bottom line revenue by essentially winning more leads using a modern organic marketing approach.
Having an essential part in your MartechStack SEO falls under marketing, but now we can see it goes another direction and falls under marketing automation since many of the new tools are already powered by different automation features and AI capabilities.
Let’s take a closer look at why you should be using SEO tools to increase your bottom line revenue and your web brand presence.
What are SEO tools and why should you use them to grow your revenue?
SEO (Search Engine Optimization) tools are platforms that unify all sets of data related to your online property which presents your current website metrics, suggestions for improvement and competitors analysis.
The widely used SEO tools are helping you to discover new ways to spread the word about your brand with the right keywords for you to rank and get found by prospective buyers while those are searching for specific online queries.
Having the right SEO tool in place will help you to see where you’re ranking, where your competitors invest their most efforts, and what you should be improving in order to rank higher for your desired keywords.
Most of the SEO tools nowadays, provide information on backlinks and keywords as well as insights on what is currently trending, the search volume, and the geographic search area.
Another great reason for using an SEO tool is that it cuts time and cost in half instead of conducting a manual SEO website check while delivering the same (or better) quality of results. Most of the SEO tools today automate this process completely, pulling a range of information into a comprehensive report. You can easily generate these reports for yourself, your team, and your upper management board of executives.
But the best thing about the SEO tools today, is their ability to show and connect SEO spend and effort to marketing and bottom line revenue.
Any marketer or SEO specialist can easily present an increase in traffic but also in sales. SEO tools make it super evident what’s working and what isn’t.
The reporting options in various platforms allow marketers to generate custom reports to observe and present. Showcase KPIs, highlight the work they have done, and even add a summary of what the data means for non-marketers.
The whole idea is to showcase how many leads or how much revenue has been generated by the overall or periodic SEO investment and connect this to your marketing efforts.
Top 12 SEO tools you should be using to grow your B2B SaaS company and hit your revenue goals
Now that we have a better understanding on what SEO is, and what are the benefits of using SEO tools to increase bottom line revenue in the organic space, let’s dive in and explore who are the top vendors within this category.
Ahrefs
Ahrefs is widely used to analyze a website’s link profile, keyword rankings, and SEO health. You can also use Ahrefs to conduct keyword research for Google, YouTube, and Amazon. And many people use Ahrefs to find content that’s performed well (in terms of social shares and/or links) on a given topic.
SEMRush
Semrush is a leading online visibility management software-as-a-service platform.
Semrush collects and analyzes search engine results pages (SERPs) information using proprietary algorithms that have been developed and optimized over the years. The keywords in each of our global databases are all scheduled for a refresh on its rankings data every month.
Moz
Moz is an all in one tool that helps businesses manage numerous aspects of their SEO campaign. It’s a great tool to use in addition to Google Analytics. Moz helps you better understand your audience. When visitors come to your site, you gain insight into traffic sources and mediums and much more.
SpyFu
SpyFu is a keyword research and competitive intelligence tool that is used by marketers worldwide to improve their performance in online search. More specifically, SpyFu can be used to identify the most profitable search terms in your competitors’ paid and organic search campaigns.
Ubersuggest
Ubersuggest is a free online tool which will help you generate keyword ideas to improve and expand your content marketing strategy. Whether you’re writing blog posts or trying to emulate your competitor’s success, UberSuggest has the tools to help you on your way.
Majestic
Majestic SEO is an SEO software tool that specializes in link analysis. So unlike Ahrefs, SEMrush or Moz, Majestic is all about backlinks. In other words: Majestic isn’t an all-in-one tool that does keyword research, SEO site audits and on-page SEO analysis. It’s 100% focused on backlinks.
SEOQuake
SEOquake is a free plugin for your browser that provides you with organic search data at the click of a button. Along with organic research data, SEOquake provides other useful tools including an SEO Audit, Keyword Density report, Internal/External Link analysis and even social metrics.
Screaming Frog
The Screaming Frog SEO Spider is a website crawler that helps you improve onsite SEO, by extracting data & auditing for common SEO issues. Download & crawl 500 URLs for free, or buy a licence to remove the limit & access advanced features.
Serpstat
Serpstat is an all-in-one search tool used by marketers. The software’s core features include keyword research, backlink analysis, rank tracking, and site auditing. These are the same basic features offered by its competitors like Ahrefs and SEMrush.
SE Ranking
SE Ranking is an SEO tool that aims to help marketers optimize a website or blog, aiming at a good positioning on the search engine results pages.
Leading SEO software for business owners, agencies and SEO specialists. You can easily track your rankings, monitor competitors, spot technical errors, and much more.
Siteimprove
One suite for improving your website through SEO, Analytics, Accessibility, Data Privacy, and Content Quality. Siteimprove is a full-featured, web-based tool that crawls websites and reports back on quality assurance issues such as broken links, potential misspellings and accessibility issues measured by the web content and accessibility guidelines.
Ryte
Ryte helps businesses and agencies optimize their website user experience with its state-of-the-art software products.
Ryte is a comprehensive software for monitoring, analyzing and optimizing digital assets. With the three tools RYTE Website Success, RYTE Search Success and RYTE Content Success, Ryte creates the foundations for your marketing success.
SEO and content marketing, Expert tips on how to craft the perfect strategy for your product?
As you already managed to understand and kind of read between the lines, SEO and content marketing goes hand in hand. It’s like peanut butter and jelly, yogurt and granola, like bread and butter, like, CRM and Sales Engagement Software well you get the point.
So how can you create a better, more SEO optimized content that your audience will love and Google will be proud enough to position it higher in SERP (Search Engine Results Page)? We’ve got some expert tips for you, let’s take a look.
Keyword density
Most SEO experts believe that an ideal keyword density should be around 1-2%. In other words, it means the target keyword appears about one to two times per 100 words. At this rate, the keyword appears enough times to show search engines what the page is about without engaging in keyword stuffing.
Make sure that each piece of your content is SEO optimized according to the keyword density applicable suggestions.
Keyword difficulty
This important metric will tell you exactly what are your chances to rank for the desired keyword. It will also tell you what you need to do in order to get ranked, who are the major players who own or highly rank for this keyword and in some cases how much time it will take you and how much you will need to invest in order to get ranked for this keyword.
The more search volume a keyword has, the harder your chances are to rank for it.
Niche relevant do follow backlinks
Backlinks play a huge role in your SEO strategy and have a direct impact on your rankings in SERP (Search Engine Result Page), but how can you ensure that you’re getting the right backlinks, and how to track changes in positions? And why do all backlinks should be do-follow and coming from niche relevant websites?
Here are some important things to look at:
- Niche authority backlink should be do-follow coming from relevant articles, so if you’re selling T-shirts, make sure that the backlink is coming from a fashion, e-commerce, or any relevant clothing website.
- Make sure that you index the backlinks using a premium indexing tool so search engines can pick them up and reward you in higher rankings.
- Diverse your backlink profile, by that we mean, having a good mix of both do-follow and no-follow backlinks will look natural in the eyes of search engines so you won’t get penalized.
Asking the right questions within your piece of content
Do you often ask common questions and provide the answer while writing your content? If you don’t – Start doing this!
By asking common questions and answering them in the body of your article you’re showing search engines that you are well versed in the subject and that they can rely on your answer to help other users who are looking for this particular question.
How to find these questions? Easy, just google the subject you’re writing about, and then you’ll get a suggestion box by Google that shows you what are the most common questions people are asking and the answers for these questions.
Page speed load time
Another crucial factor in SEO is page speed loading time. By using the different SEO tools we mentioned above you can quickly monitor issues with your website’s page loading time. In addition, you’ll get recommendations and things to do in order to improve your page speed loading times.
Since page speed loading time is different for both Mobile and Desktop, the top software is showing results and insights for both.
Top level SEO agencies – TSC Team Pick
In case time is on the essence for you and your team and you are looking to start with SEO right away, it is always recommended to use the services of an experienced SEO agency. We did the hard work for you by listing our top 3 SEO agencies that will help you boost your rankings and elevate your online organic presence.
Our first place is Revenue Zen, they offer advanced SEO solutions at an affordable cost from top vetted SEO professionals that empower any brand with the latest advancement in SEO.
Coming up next, in second place, boostability, which provides full-service SEO packages with specialists and customer success representatives working for your business.
On the third place, we picked HigherVisibility, which is a popular digital marketing agency that has proven to deliver customers through SEO, PPC, and Social Media services.
Summary
Rightfully, SEO tools are highly adopted by marketers and SEO specialists across the globe. Growing your brand by having a well-structured SEO plan in place shows that you’re very serious about your intentions and that you’re here to stay, since the SEO game takes time and resources.
The time you invest in writing this perfect piece of content, building the niche relevant backlink, and waiting for the search to index and pick up the needed data to rank your page for your desired keyword takes time, that for some companies is a valuable resource.
Thankfully we have some really good tools nowadays which allow us to monitor, predict, and justify our SEO spend with one main goal in mind, increasing our company’s bottom line revenue, brand presence, and becoming a niche authority.
We really do hope that this article will help you in choosing your next SEO tool, to skyrocket your revenues and take your brand to a whole new level.
