Marketing Operations (also known as Mops) is booming right now as businesses and individuals can clearly see the value it brings all across.
For the business, the value is clear, more efficiencies, automations, clear documentation on successful processes that can easily be mirrored and how all this helps in getting the business closer to its revenue goals.
On the personal aspect, we see Mops as a growing discipline within Marketing, and more and more creative and analytical individuals are looking to get into Mops since they now have the ability to understand its contribution to the business and to their personal development as good Mops people usually become indispensable for their orgs with time.
The importance of Mops is clear, but how do you get into Marketing Operations? What are the steps needed? And which certifications you should complete in order to get a good sense of what’s trending now in Mops?
These are some of the most important questions you should answer before exploring a career in Marketing Operations, luckily we came up with this guide to help you get certified and take your Mops skills to the next stage. Let’s dive in…
Why Should You Get Certified If You Want To Work In Marketing Operations?
The answer to this question is pretty simple actually. When it comes to Marketing Ops, it boils down to 3 components:
1. Your knowledge in different Marketing technologies and how those work together.
2. Your ability to incorporate, integrate, and show their value.
3. How you align these technologies with your businesses needs and goals.
That being said, getting certified and being knowledgeable when it comes to different software will not only contribute to your self esteem, but will also help you land a job that requires these very specific skills and usually pays well.
As Mops work is mainly about implementing, managing, and scaling different MarTech tools owning such software end-to-end require you to get certified and thankfully most B2B SaaS software provides with thorough certification courses that allow you to achieve your goals in the most efficient way.
Now, you probably ask yourself, what type of software falls under Marketing Ops?
The answer to this question very much depends on your org needs and structure, maturity level, and size of the Mops team. The more knowledge you gain the better you will be able to serve different departments within the org.
For example, there are various software’s and departments within the org that are not directly tied to Mops, but ye, in many orgs Mops are the one to implement, manage and scale those systems. Here are just a few examples, an SDR tool, Sales engagement platform, HR platform, and even a ticketing system all can fall under Mops jurisdiction.
Top Marketing Operations Certifications You Should Explore Today
Before grabbing the links below and starting your journey into Mops it is important to keep in mind that platforms change, updates are constantly made, and that nothing stays the same as it is, therefore it’s highly recommended to refresh your skills every once in a while!
So, here are some MUST HAVE certificates you should be exploring if you’re looking to pave your way into Mops:
You can’t just start working in Mops without previous knowledge in HubSpot which serves as a Marketing Automation platform and a CRM for many across the globe.
Explore the HubSpot Academy Certifications and get to know the world’s most powerful Marketing and Sales platform.
Drift – Conversational Marketing
Drift is the leading provider in Conversational Marketing providing an AI Chatbot with advanced capabilities to create more meaningful relationships with your website visitors.
Each Certification consists of expert-led classes to help you grow your career. With each certification earned, add a badge to your LinkedIn profile and rack up the achievements in your Insider profile.
Salesforce Administrator Credentials
Salesforce certifications highlight an overall mastery of a specific role and are a great way to identify candidates for defined jobs and projects.
Earning a Marketo Certification is a significant way to validate your Marketo skills. When you become certified, you join an elite group of marketing professionals who find certification boosts their career as demand for Marketo experts continues to grow.
DemandBase is the leading ABM (Account Based Marketing) software used by millions worldwide.
Get access to their learning center to learn more about ABM and ABX and how you can become an expert with all things DemandBase.
When it comes to Marketing Automation, Zapier is the leading tool.
Learn how you can automate tasks with just a few clicks and become the subject matter expert at your company.
Google Workspace Certification
A Google Cloud certification in Google Workspace signals to employers that you possess the digital skills to work collaboratively and productively in a professional environment. By earning the Google Workspace certification, you prove your ability to complete common workplace activities using cloud-based tools to create and share documents, spreadsheets, presentations, and files. You demonstrate that you can communicate effectively with email and online meeting solutions.
What other things you can do to make sure you consume the best Marketing Operations content?
Besides getting certified, here are a few resources you should definitely explore if you’re looking to grow your knowledge, get well versed in the industry jargon, and get to know the leaders in Marketing Operations.
– Slack communities are HOT 🔥
Join the Mops Pros Community on Slack.
– MadKudu MOPs confessions 💥
Learn from top voices in Mops sharing their unique perspectives and learnings.
– CS2marketing resources library 📚
Get access to relevant Mops blogs, how to videos, and worksheets & downloads.
– The Art of Marketing Ops podcast 🎧
Grow your knowledge about marketing operations, listen to ideas and strategies.
– Marketo Nation 🙅♂️
If you’re a Marketo user, leveraging Marketo Nation is the first step to take when trying to expand your knowledge base.
– HubSpot Marketing Software Certification course 💯
If you’re using HubSpot, getting certified should definitely be on your to-do-list.
– Join the Trailblazer Community 🤝
Connect to Trailblazers around the world, and stay relevant with everything Salesforce.
Under The Hood
While working in Mops seems like an ideal career path for many, it is also important to keep in mind that besides the fact that you’re required to be the most knowledgeable person in the room when it comes to Marketing technology, you’re also required to be a top communicator, executor, and above all a team player that live and breed to serve others within your org.
Looking for more tips on how you can scale your knowledge when it comes to Marketing technology? Check out this blog post discussing the top Marketing automation tools for the modern marketer and learn what tools others are using to scale their operations and remove roadblocks to revenue.