With the growing demand for technology, and the growth of different companies within the different verticals, companies want a better overview of their data, ideally to be able to easily create dashboards, segments, and other actionable insights in order to act on this data and leverage it with the perfect translation to revenue driven decisions.
The best Data Visualization tools give companies a clear idea of what the information means by giving it visual context through maps or graphs presented via various dashboards. Ultimately it makes the data more natural and digestible, therefore makes it easier to spot different trends, patterns, and other helpful insights within a large set of data.
Having the right Data Visualization tool in place is no longer corporate play, it has now also been adopted by many startups which hold large sets of data and would like to act on it, and approach it with a more revenue-driven mindset.
Today we’ll explore what Data Visualizations tools are, how they can help your startup make more revenue-driven decisions, how it connects with your other marketing software arsenal, and who are the top vendors within this booming category of Data Visualization tools. Let’s take a look.
What is a data visualization tool?
The best Data Visualization tools are capable of easily translating information into a visual context, such as a map or graph, to make data easier for us to digest and understand in order to get actionable insights. The best Data Visualization tools make it easier to identify patterns, trends and potential bottlenecks especially when you have large sets of data.
The infinite ability of the different Data Visualization tools to insure data has been collected, processed and modeled, and then interpreted into a digestible, easy to read graph or chart is a real game changer for many companies who encompeses large sets of data. The whole idea behind Data Visualization tools, is to help its users to swiftly identify, locate, manipulate, format and deliver segment by demand data sets in the most effective and updated way possible.
Now that we have a better idea on what data visualization tools are, let’s explore the benefits of using such tools for your business, and how well these are integrated and pulling data sets from different systems, such as your CRM software, Live Chat software, email, and more.
What are the benefits of using data visualization tools for your rapidly growing startup?
With the increasing demand for more data visualization tools not only in the corporate space, more and more startups are quickly adopting these tools to make sure they can spot relevant patterns, user behaviours, and segment perfectly their entire records so they can act on this - to better and quicker hitting their bottom line revenue goals.
Here are some benefits you’ll gain by implementing the right Data Visualization tool:
Centralized place for all your data sets
When having the right data visualization tool in place you can have your different data sets all gathered in one source of truth. Simply put, the new data visualization tool will collect data from different sources, gather them, and will present it segmented beautifully on a graph or a chart of your choice, that way you can easily spot trends, patterns, and double down on what’s working and what’s not. Additionally you’ll be able to clearly see your buyer’s preferences, behaviour, and other elements that will essentially help you make more educated decisions regarding your next marketing campaigns.
No need for data scientist professionals
By having the right Data Visualization tool in place, you won’t need to hire expensive professionals in the data scientist field, simply since data will be more accessible and digestible. Anyone on your team will be able to understand the data presented by the new software, gain actionable insights, and iterate quickly to achieve their goal.
This way you can really save in labour costs, and operational costs all at once.
Better content delivered to the right audience
When you have all your data organized and segmented according to your business needs, this is where things become much better. Better content is being delivered to the right audience using a proper email marketing software, better opportunities are being created for your sales team, and higher revenue is being generated simply since your audience can finally get a real tailored experience based on the stage they’re at in their buyer’s journey.
Organizations today are looking to adopt as much as possible the entire idea around data-driven approach, graphs, charts, and predictions being a big part of this. There’s no better way then presenting your stakeholders or upper management of what’s going on within your organization and how you utilize the power of your new Data Visualization tool then presenting the right information on an easy to digest and clearly readable graph or chart so they can immediately spot the new trends, or patterns presented by the new tool.
13 Best vendors in the data visualization category
Databox pulls all your data into one place, so you can track performance and discover insights and trends more easily. Databox is a leading data visualization platform that provides a single interface to view all your KPIs and to quickly generate reports. It’s best fit for small to mid-sized businesses.
Tableau is a Data Visualization tool that helps you understand your data much better, and to pull out insightful and actionable key metrics to help you make better use of your data. The main use of tableau software is to help people see and understand their data, clearly, effectively, and the way their upper management wants.
Domo's data visualization software lets you govern your data from any spot of your business in an all-in-one easy to use platform. Domo connects directly to data right where it lives and feeds your critical metrics with real-time information, so you can make faster, better-informed decisions and collaborate more effectively with your marketing team.
Sisense is a popular data visualization platform that provides a rich gallery of data visualizations that has been ranked one of the best data visualization tools on the market with the abilities to easily build meaningful, and digestible dashboards and charts.
Exago is a self-service data visualization platform for companies that offer ad hoc reporting, dashboards, and interactive data visualization tools with advanced analytics. Exago has many great features that were built in order to make the marketing analytics team way more productive.
GoodData is another popular, well established data visualization platform that delivers progress analytics in real-time. With their handful of features, your different teams within the company can have access to KPIs, metrics, marketing, and will also be able to absorb the different departments KPIs and efforts.
Grow is an all-in-one data visualization platform that empowers everyone in your organization to make data-driven decisions. By combining ETL, data warehousing and visualization into one interface, you can really leverage the data you own, in real-time!
Infogram is a web-based data visualization and infographics platform.
The platform allows its users to make and share digital charts, infographics and maps. Infogram offers an intuitive editor that converts users' data into infographics that can be published, embedded or shared across your organization.
Chartblocks is a cloud-based data visualization platform that offers multiple chart types for your data and also includes ready-made templates with editable sizes, colors, fonts, grids, and legends.
Datawrapper is a data visualization platform that helps you generate beautiful charts and maps to help you better understand your data. Datawrapper was designed to be used by remote workers, meaning, it can be used on mobile or desktop devices while in the design phase.
Kibana is a data visualization and exploration platform used for log and time-series analytics, application monitoring, and operational intelligence use cases. It offers powerful and easy-to-use features such as histograms, line graphs, pie charts, heat maps, and built-in geospatial support.
Using Cluvio, companies are able to analyze their data sets using SQL and the R programming language and derive insights which the system uses as a base for interactive dashboards that are accessible and viewable across the entire company.
Expert tip on how to choose your next data visualization tool
Now that you already have a better picture of why you should implement a Data Visualization tool for your business, and who are the top vendors within this category, we took several tools for a ride and would love to provide you with some expert tips on other things you may want to consider before buying your next Data Visualization tool.
Integrations play a huge role when looking to implement your next data visualization tool, and the reason being simple, one of the core components in every data visualization tool is it’s incredible ability to pull out data from various sources, analyze it, and present it best way as possible so you and your teams will be able to take the most valuable actions based on the interpreted data. It’s ability to seamlessly integrate with your existing systems is paramount to the success of your team adopting this new tool.
The ideal Data Visualization tool should be easily integrated into your CRM software, email marketing software, and some other untraditional software your business might be using like revenue intelligence platform and even your corporate gifting platform.
Align with your goals
You should ask yourself this one question before starting with the evaluation process of your new Data Visualization tool: How well this new tool, its features, and agility can help me in achieving my business goals?
We recommend you make a list of your goals, then jump on a demo (when you’re ready with your list) and explore the tool in a way that will give you the answers you’re looking for.
For example, your goal is to automate reports, will this new tool support report automation? What is the effort needed from your side to enable this feature?
By having a list of your goals ready you automatically take the demo meeting to the place where you’re in control and know exactly the type of questions you need to ask.
One of the most important and time saving features in any Data Visualization tool, is its ability to swiftly and accurately generate automated reports.
With automated reporting you just need to set it once and you’re off and running, when you have large sets of data, collected from various data points into one centralized interface, the ability to quickly generate the exact report you want is crucial since it will save you precious time and will help you move faster.
With many great vendors providing excellent tools the choice seems to be hard when it comes to Data Visualization, but we want to hope that this great piece will help you to look at things in a different way than before when it comes to choosing your next Data Visualization Platform, after all, it aims to make your organization to be data-driven and help you take better decisions about what you’re doing with your sets of data.As we’re drifting into the future, recent study forecasted that there will be many technological advancements in the field of Data Visualization, simply since it's increasingly becoming the core for your important business decisions.