Are you looking to better your sales pipeline while increasing brand affinity and awareness? If so, this blog post is exactly what you need to read right now! In the past several years enterprise gifting platforms have become the next big thing in terms of enterprise sales and corporate marketing. Enterprise gifting platforms are often looked at as the ultimate solution for all things related to the enterprise gifting process. Different companies cover varying aspects of the corporate gifting process. Common features include data analytics, gift selection, shipping, tracking, and delivery. Tracking and analyzing such metrics will help you measure the actual return on investment (ROI) and justify your spends both in terms of the platform itself and the spend on the actual corporate gifts.
With the recent development in the corporate marketing space many marketers are now leveraging the power of gifting platforms and considered it as a vital part of their Account Based Marketing (ABM) approach.
Here's what we'll cover in this in-depth blog post:
What is a gifting platform? Why should you utilize the power of enterprise gifting platforms? The 7 best enterprise gifting platforms in 2024 3 Things to look at when choosing your next gifting software
What is a gifting platform?
An enterprise gifting platform is an automated platform for selecting, storing, packing, and shipping corporate gifts and branded swags to customers, clients, employees, or prospects - widely used by enterprise marketers and salespeople. The platform is not only in charge of sending the gifts, but it automatically tracks shipping, receipt, and responses, and provides actionable insights for understanding the impact and ROI on your marketing campaigns.
Sending enterprise gifts manually will also work for you, especially if you’re still a small start up, but what happens when you grow? You must be supported by the right technology to help you track, and scale faster!
Manually sending enterprise gifts will cost much of your time and you will not be able to properly track all relevant metrics and justify your spend.
With the adoption of other tools within your tech stack, a gifting platform is almost a must when it comes to corporate marketing, and enterprise sales.
To best imagine what a gifting platform is you can look at it as one interface that helps you manage all aspects related to corporate giftings and works in a complete harmony with your other tools like your CRM, marketing automation software, project management tool, and even your HR software.
Why should you utilize the power of enterprise gifting platforms?
Now that we better understand the concept around enterprise gifting platforms, let’s explore how your company can utilize the power of a gifting platform and help you achieve your business goals and objectives quicker and better.
Automate your way to higher revenues
The most important feature you should leverage is AI-powered automation that the vast majority of the different Enterprise Gifting Platforms provide with—the ability to select, pack, personalize, ship, and track items with little to know manual work or data input is a HUGE game changer which essentially helps you scale faster. The ultimate gifting platforms allow its users to create a campaign that runs from start to finish with the least amount of input. Imagine yourself having the power to automate all aspects related to Enterprise gifting, without the need of manual work or putting down human hours to work.
Personalized customer experience
Using the right Enterprise Gifting Platform is giving you the ability to personalize your gifts, and help your prospects or customers in choosing the best gift for them based on their preferences, line of work, job title, and some other factors that help in making the gifting experience to be way more personalized. By using existing data that is available in your CRM or by using the recipient profile social profile, you can tailor the git and the whole experience especially for them, which creates stronger connections than a non-personalized swag or gift item.
Brand credibility
By utilizing the power of enterprise gifting platforms you essentially create a much stronger, and credible brand image. Your prospects and customers enjoy a true branded experience and are being rewarded with high quality swag that will essentially in most cases be used by them on a daily basis. Recent study showed that having a robust gifting platform also helps with any sales engagement strategy you’re implementing since it enhances the buying cycle and helps keeping your prospects and customers engaged with your brand.
The 7 best enterprise gifting platforms in 2024
Now that you have a better understanding on what is an Enterprise Gifting Platform and what are the different benefits by using one for your business, let’s take a look at top vendors within this category.
Sendoso is the world's most popular Sending Platform that delivers modern direct mail, personalized gifts, eGifts, and other Physical Impressions at scale. Using Sendoso makes it possible to build stronger, deeper, and more trusted relationships that move everything up and to the right. With Sendoso, you can create an interactive experience by sending gifts to prospects such as swag, and handwritten notes, adding a unique and memorable component to your sequences.
Key Features
Direct mail and personalized gifting: Sendoso allows users to send out a variety of physical items, including modern direct mail, personalized gifts, and eGifts, at scale. This versatility makes it an all-encompassing solution for companies looking to add a personal touch to their outreach and marketing efforts.
Automated sending platform: The platform automates the process of sending gifts and direct mail, making it easier for businesses to manage their sending campaigns without the need for extensive manual work. This automation helps in building stronger and more trusted relationships with prospects and customers.
Interactive experiences: Sendoso offers the ability to create interactive experiences by including personalized items such as swag and handwritten notes. This feature ensures that each gift is not only memorable but also enhances the recipient's experience, making it more likely for them to engage with the brand.
Integration with CRMs and marketing tools: It integrates seamlessly with popular CRMs and marketing tools, allowing for a streamlined workflow and enabling businesses to leverage their existing data for more personalized outreach.
Downsides
Cost: The comprehensive features and personalized approach come at a premium, making Sendoso a significant investment that might not be feasible for all businesses, especially smaller ones.
Complexity: The wide array of features and customization options can be overwhelming for new users, requiring a learning curve to fully utilize the platform's capabilities.
Pricing and Plans
Sendoso offers three pricing plans to meet your gifting needs and another tailored pricing plan for specific requests. While it is considered as an expensive solution for enterprise gifting, the quality and the feature-rich solution is incomparable. One thing we do not appreciate is Sendoso not showing their pricing on their website and making you contact their team to request pricing.
Essential: Allowing you to start creating a sending strategy for small businesses with small volume.
Plus: Empower multiple teams with sophisticated features and services.
Pro: Letting you expand your global reach with premium fulfillment and comprehensive solutions.
And lastly is the Enterprise plan which is fully customizable to meet the growing demands of any enterprise level organization.
What users are saying?
Sendoso is currently rated 4.5 out of 5 stars on G2 with more than 1K verified user reviews making it a top choice for enterprise gifting. Sendoso holds a strong average rating on G2, with users praising its efficiency in streamlining direct mail and gifting processes.
Sendoso a top enterprise gifting platform - Verified user review on G2
This great software helps companies show appreciation and manage relationships through a new type of gifting experience specifically designed for enterprise. Corporategift has a huge variety of products to ensure recipient satisfaction, advanced technology and automation for a seamless process control, and a team of experts ready to provide best practice and support to make sure every customer’s need is met.
Key Features
Wide variety of products: CorporateGift offers a vast selection of products, ensuring that companies can find the perfect gifts to match their recipients' preferences and interests. This diversity helps in maintaining high levels of recipient satisfaction.
Advanced technology and automation: The platform utilizes cutting-edge technology and automation to streamline the gifting process, making it easier for businesses to manage their gifting campaigns efficiently. This includes features like recipient preference management and seamless integration with existing business systems.
Expert support and best practices: CorporateGift provides access to a team of gifting experts who offer support and share best practices. This ensures that businesses can optimize their gifting strategies and achieve the best possible outcomes.
Customizable and scalable solutions: The platform offers customizable solutions that can be scaled according to the needs of any business, from small startups to large enterprises. This flexibility is crucial for businesses looking to grow their gifting programs over time.
Downsides
Learning curve: The comprehensive features and options available on CorporateGift may require some time for users to fully grasp and utilize effectively.
Pricing transparency: Similar to other enterprise-level platforms, CorporateGift does not readily disclose pricing information on their website, requiring potential customers to reach out for quotes. This could be a barrier for small businesses looking for quick and straightforward pricing information.
Pricing and Plans
In our opinion Corporategift has one of the best pricing in the space, with three plans that are built to help small and large businesses scale with time.
Free plan: You can get started for free, however you will be charged accordingly for every sending initiative in your account. This account type is best for casual gifting needs, hence individuals or small businesses with no corporate gifting strategy in place.
Individual plan: Starts at $199 per month, Corporategift Individual plan is best for year-round gifting programs and swag management with one Admin user
Team plan: To get the pricingg of the Team plan you must contact their team first. This plan is best for year-round gifting programs with multiple department Admins and users
Corporategift provides with somewhat clear pricing compared to its competitors and also holds various awards for its winning gifting software solution.
What users are saying?
Corporategift is well-regarded on G2, with users highlighting its vast product selection and excellent customer service. The platform has an impressive star average of 4.8 out of 5, reflecting its ability to meet and exceed user expectations.
Corporategift holds an impressive 4.8 star average on G2
Caroo curates and delivers healthier snacks, premium gifts, and team building experiences to more than half a million people in all 50 states. Some of America's top companies are already using Caroo to show employees appreciation.
Key Features
Healthier snacks and premium gifts: Caroo focuses on curating and delivering healthier snack options and premium gifts. This emphasis on quality and health-conscious products makes it a standout choice for companies looking to promote wellness alongside their appreciation.
Team building experiences: Beyond physical gifts, Caroo offers unique team-building experiences designed to boost morale and strengthen team connections. This feature is particularly valuable in today’s remote and hybrid work environments, fostering a sense of community and belonging.
Nationwide coverage: With the capability to deliver to all 50 states, Caroo ensures that companies can reach their employees or clients no matter where they are located in the U.S. This wide coverage is essential for businesses with a geographically dispersed workforce.
Customizable gift boxes: Caroo allows for customization of gift boxes, enabling companies to tailor their gifts to match their brand identity or the specific preferences of their recipients. This personal touch adds to the impact of the gifts.
Downsides
Limited international reach: While Caroo excels in serving customers across the United States, companies looking for international gifting solutions might find its services limited.
Focus mainly on snacks and wellness: For businesses seeking a broader range of gift types or those with specific industry-related gifting needs, Caroo’s specialized focus on snacks and wellness products may not fully align with their requirements.
Pricing and Plans
Caroo offers a variety of pricing plans to suit different business needs and budgets. The platform provides both standard and customizable options, with prices varying based on the contents of the gift boxes and the scale of the order.
Free plan: With Caroo you can get started for free. The free plan is best suited for individuals with low volume of gift sending and a small database.
Personalized plan: Starts at $46 per month, best for small teams and startups looking to start their journey with a stellar corporate gifting platform.
Free Shipping plan: Seems like this one is their most popular plan. You can get started with just $110 per month and it is best suited for more established teams and organizations.
Caroo also provides with an Enterprise level plan tailored to meet the needs of enterprise level organizations.
What users are saying?
Caroo has received positive feedback on G2, with users commending its innovative approach to corporate gifting and the quality of its snack and gift selections. The platform enjoys a high star average of 4.3 out of 5, indicating strong customer satisfaction.
Caroo corporate gifting platform customer review on G2
Reachdesk automates personalized direct mail and e-gifting. They help B2B sales and marketing professionals to break through the digital noise by creating moments that matter for prospects, customers and employees alike. Reachdesk excels in increasing reply rates, building pipelines, accelerating deals and driving loyalty, regardless of where you're working using direct mail and e-gifting.
Key Features
Personalized direct mail and e-gifting: Reachdesk enables businesses to send personalized direct mail and e-gifts, making it possible to cut through the digital clutter and create meaningful connections. This personalization is key to increasing engagement and building relationships.
Automation for efficiency: The platform automates the gifting process, from campaign creation to execution, saving time and resources for businesses. Automation also ensures timely and relevant outreach, enhancing the impact of gifting campaigns.
Analytics and ROI tracking: Reachdesk provides detailed analytics and tracking capabilities, allowing businesses to measure the effectiveness of their gifting campaigns and understand their return on investment. This data-driven approach helps in optimizing strategies for better results.
Integration with sales and marketing tools: Seamless integration with popular sales and marketing platforms ensures that Reachdesk fits effortlessly into existing workflows, enhancing efficiency and enabling more targeted and personalized outreach.
Downsides
Learning curve: The extensive features and capabilities of Reachdesk may require some initial learning and adjustment for new users to fully leverage the platform.
Cost consideration: As with many specialized platforms, the cost of Reachdesk may be a consideration for smaller businesses or those with limited budgets for gifting and outreach.
Pricing and Plans
Reachdesk offers customized pricing plans based on the specific needs and scale of each business, meaning that potential users need to contact Reachdesk directly for a quote. This approach allows for tailored solutions that match the unique requirements of each company, although we personally prefer a company to have a pricing plan for a complete transparency.
What users are saying?
Reachdesk has garnered positive reviews on G2, with users particularly praising its ability to automate and personalize gifting and direct mail campaigns. The platform's average star rating of 4.5 out of 5 reflects its effectiveness in enhancing B2B sales and marketing efforts.
Reachdesk - enterprise gifting platform 5 star user review on G2
SwagUp is an API-first platform to create, automate, and distribute high quality branded swag, across all teams and use cases. They are disrupting the swag industry by streamlining the end to end supply chain into one platform and making it available through powerful APIs and Interfaces.
Key Features
API-first platform: SwagUp is designed as an API-first platform, allowing for seamless integration with other systems and applications. This makes it incredibly efficient for automating the creation, ordering, and distribution of branded swag.
High-quality branded swag: The platform specializes in high-quality branded merchandise that can be customized to fit a company’s branding and marketing objectives. This focus on quality ensures that the swag not only serves its purpose but also positively reflects the brand.
End-to-end supply chain management: SwagUp streamlines the entire supply chain, from design and production to storage and distribution. This comprehensive approach simplifies the process for businesses, saving time and reducing overhead costs.
Powerful APIs and interfaces: The availability of powerful APIs and user-friendly interfaces makes it easy for companies to manage their swag needs, regardless of their technical expertise. This accessibility is key to the platform's appeal across a wide range of industries.
Downsides
Niche focus: SwagUp's focus on branded swag might be too narrow for businesses looking for a more diversified gifting platform that includes a wider variety of gift types.
Investment qequired: The custom nature of high-quality branded merchandise often requires a significant upfront investment, which may be a barrier for smaller companies or those with tight budgets.
Pricing and Plans
SwagUp provides customized pricing based on the specific needs and volume of the order. Details on pricing and plans require direct contact with SwagUp for a personalized quote, ensuring that solutions are tailored to each company’s requirements and budget. Here are some of SwagUp's pricing plans:
Free plan: You can get started with a free SwagUp plan no credit card required and grow tih available add-ons basd on your customized business or personal needs for swag sending.
Sliver plan: The Silver plan starts at $99 per month gives you more available features and autonomy over your gifting strategy and deliverability, making it a popular choice for small businesses and startups.
Gold plan: The Gold plan starts at $499 per month and gives you higher sending volume, more features, and everything a mid-sized company needs when iy comes to providing and executing on their corporate gifting strategy.
Platinum plan: The Platinum plan starts at $999 per month and include SwagUp's full features, increased sending volumes, and it is considered by many the most effective subscription to meet the needs of a large enterprise organizations.
What users are saying?
SwagUp enjoys positive 4.5 stars out of 5 ratings on G2, with customers appreciating the platform’s ease of use, quality of products, and efficiency in handling swag creation and distribution.
SwagUp - A stellar corporate gifting user review on G2
AXOMO is a brand engagement platform where you can design, produce, and distribute custom gear all in one place. It lets you save time placing orders, order items on-demand and save on overall product costs, and get your team excited about repping your brand.
Key Features
Design, produce, distribute custom gear: AXOMO is a brand engagement platform that simplifies the process of creating, producing, and distributing custom-branded gear. This one-stop-shop capability is particularly appealing for businesses looking to streamline their branding efforts.
On-demand ordering: The platform supports on-demand ordering, eliminating the need for large upfront purchases and inventory storage. This flexibility helps businesses manage costs more effectively and reduces waste.
Cost savings on product costs: AXOMO offers the potential for significant savings on overall product costs by streamlining the order process and reducing the need for physical inventory. This can be a major advantage for companies looking to maximize their budget.
Engagement and brand representation: By allowing team members to choose their own branded gear, AXOMO not only increases brand visibility but also boosts employee engagement and satisfaction. This approach encourages team members to wear and use branded items more frequently.
Downsides
Platform complexity: The wide range of features and options available on AXOMO can be overwhelming for new users, potentially leading to a steeper learning curve.
Focus on custom gear: While AXOMO excels in the creation and distribution of custom gear, companies seeking a broader range of gifting options may find the platform’s focus too narrow for their needs.
Pricing and Plans
Pricing for AXOMO is customized based on the specific requirements and scale of each business. Interested parties are encouraged to reach out directly to AXOMO for a tailored quote, ensuring that the service fits their budget and branding needs.
30-Day free trial: You can start a free trial of Axomo with no credit card required.
Education and Nonprofit: These tupe of organizations are entitled to receive the Axomo free plan with unlimited time.
Pro plan: Suited for businesses with advanced features for employee engagement and distribution, starrted as low as $0.80 per user per month.
What users are saying?
AXOMO has received positive feedback on G2 holding a 4.5 out of 5 stars, with users particularly praising its ability to streamline the ordering and distribution process for custom gear. The platform's user-friendly interface and cost-saving potential are frequently highlighted in reviews.
Axomo verified 5 star user review on G2
AXOMO stands out as a comprehensive solution for businesses aiming to enhance their brand engagement through custom gear. Its focus on efficiency, cost savings, and employee engagement makes it a valuable tool for companies looking to optimize their branding strategies.
Thnks enables sales and customer success teams to build stronger business relationships through gratitude. They provide a digital gratitude platform that enables users to send thoughtful gestures of appreciation that foster better connections, save hours of time, and lead to faster business growth.
Key Features
Digital gratitude platform: Thnks offers a unique platform focused on building stronger business relationships through gestures of appreciation. Its digital-first approach makes sending thoughtful gifts and acknowledgments both simple and impactful.
Thoughtful gestures of appreciation: The platform enables users to send personalized gestures of gratitude, such as coffee, meals, or custom gifts, tailored to the recipient's preferences or needs. This personalization is key to making each gesture feel genuine and meaningful.
Time-saving automation: Thnks incorporates automation tools that streamline the process of selecting and sending gifts, saving users hours of time. This efficiency is particularly beneficial for sales and customer success teams looking to maintain high levels of personal connection with their clients and prospects.
Business growth facilitation: By fostering better connections and expressing gratitude, Thnks helps businesses accelerate growth. The platform’s focus on gratitude is designed to improve client retention, referral rates, and overall satisfaction.
Downsides
Limited physical gift options: While Thnks excels in digital gestures of appreciation, companies looking for a broader range of physical gifting options might find the selection limited.
Focus on B2B relationships: Thnks is primarily designed for B2B interactions. Businesses seeking to engage consumers directly may need to adapt the platform’s offerings to fit a B2C context.
Pricing and Plans
Thnks operates on a tiered pricing structure, with specific plans designed to cater to different business sizes and needs. Pricing details are not publicly disclosed, so interested businesses need to contact Thnks directly for personalized pricing information.
Individual plan: Thnks offers individuals the opportunity to start with $0 costs making it an attrative and appealing alternative to its competitors.
Pro plan: It costs $1,500 as a one-time spend commitment and is ideal for companies looking for enhanced features and the ability to add users to a team.
Enterprise plan: This plan comes with a custom pricing, and considered as their most powerful plan with robust business features for teams that need more control and customization.
What users are saying?
Thnks is highly rated on G2, rated with a current 4.7 stars out of 5 and with users commending the platform for its innovative approach to expressing gratitude and building relationships in the business context. The ease of use and the effectiveness of its gestures in strengthening connections are frequently praised. For the latest and most accurate star ratings, potential users should refer to G2.
Thnks, a leading gifting platform - Verified 5 star user review on G2
Thnks distinguishes itself as a platform dedicated to enhancing business relationships through the power of gratitude. Its focus on personalized, meaningful gestures makes it a valuable tool for sales and customer success teams aiming to deepen connections and drive growth.
3 Things to look at when choosing your next gifting software
While you already got a good idea of what enterprise gifting platforms are, who are the best vendors within this category, and why it has such a big influence on your entire business, it’s time we look at top 3 things you must take into consideration before making any decision regarding your next enterprise gifting platform.
Integrations
Integrating your new Enterprise Gifting Platform with your current tech stack is paramount to the success of your internal strategies and for overall successful adoption of the new Enterprise Gifting Platform by your employees and other team members. Before looking into onboarding a new tool, you must make sure it seamlessly integrate into your core systems such as your CRM, ABM platform, Social media tools, project management software, and even worth checking if they have a built Slack integration (in case your like 80% of the companies across the globe who uses Slack for internal communications).
Pricing
Pricing should be the main consideration when looking for your next Enterprise Gifting Platform. With so many great vendors providing different but, yet similar features you must make sure that the intended platform can grow as both your team and customer base grow. Some platforms will only charge you for the usage of the platform while others will charge per each successful delivery of any gift. Pay close attention to what the pricing structure is, and most important that you’re not being over charged when your team or customer base grow with time.
Automation features
Enterprise Gifting Platforms are all about automation. Having the power to automate the entire sending, selecting, packaging, and storing processes is a HUGE game changer which will essentially remove all the manual, often repetitive tasks, will lead to higher employee productivity, and to an increment of the overall efficiency within your organization.
Conclusion
While enterprise gifting platforms seem like a hot trend when it comes to enterprise sales and corporate marketing, some brands across the globe still need to take more time in terms of the adoption to this new norm of personalized, automated, and branded gifting experience. That being said, recent studies show that brands who adopted this very customer-centric approach to corporate gifting are the ones who get more user reviews, developed a stronger and more consistent brand image, and are seeing higher revenues from their marketing automation and enterprise sales efforts.We really hope this article will help you in taking a more educated decision regarding your next Enterprise Gifting Platform.
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